About Liv

Hi there! I’m Lívia (liv + ee + uh) Paula. Not Olivia, not Bolivia, just Lívia.

I’m a Brazilian-born, NYC-raised communications professional with over 10 years of experience across public relations, media relations, brand storytelling, social media and content strategy.

By day, I’m a Director of Communications in the sports industry, working at the intersection of sports, media, entertainment and culture. My career has taken me across industries including sports, fashion, beauty, food & beverage, financial services and e-commerce, always with storytelling at the center.

That same passion led me to create are you SEEN?, a platform rooted in Sharing, Elevating and Empowering Narratives through thoughtful storytelling, social content and UGC.

I earned my B.S. in Journalism from St. John’s University and my M.S. in Public Relations and Corporate Communications from NYU SPS.

Fun facts: I interned at Rolling Stone Magazine, I’m a bit of a walking jukebox, serendipity is my favorite word, and popcorn with hot sauce is an elite snack.

You may call me Liv.